In February 2009, GreenPan was officially launched into retail in Singapore, together with Asian Food Channel and Katrin BJ. On 20th March 2009, the official press launch took place at Asian Food Channel’s in-house studio kitchen.
GreenPan offers a number of selected ranges in different materials, which are indispensable in the kitchen. GreenPan is now available in all leading department stores such as Takashimaya, Robinsons, Tangs and Isetan, as well as other selected retailers.
AFC Managing Director Hian Goh said,”Launching GreenPan on AFC has been an amazing success when we introduced it exclusively to our viewers for sale through our website in July last year.
Therefore we are pleased to be the exclusive TV advertiser for this pan now that it’s available for sale at our retail customer’s shops”. Whether you want to wok, make a stew or sear the perfect steak, now everything is possible with GreenPan’s wide assortment of products.