A thermal wonder – The Star Newspaper Article (25th April 2010)

A thermal wonder

The La gourmet 7L Thermal Wonder Cooker is a must-have for busy lifestyles today. No more standing for hours in front of the stove with beads of sweat on your forehead. All you need is literally 15 minutes of cooking on the stove. Leave for work and come home to a delicious and nutritious hot meal.

La gourmet cooks using heat retention with an inner and outer pot. Once the food has been brought to a boil (10-15 minutes) in the inner pot, transfer it into the outer pot, close the lid and that’s it.

Since no direct flame is used while cooking by heat retention, it is safe to leave the kitchen before cooking is done. A convection effect is created as the cooking process continues for up to 30 minutes and retains heat for up to 8 hours.

The La gourmet 7L Thermal Wonder Cooker allows you to cook two dishes at the same time. You have the option of cooking two dishes with the big inner pot and the small inner pot or a single dish using the big inner pot by itself.

La gourmet provides better heat distribution and retention. Generally, food needs only 10-15 minutes to boil and is ready to eat in two to three hours. For food with larger chunks of meat, you may want to boil up to 30 minutes in the inner pot, and leave the food in the pot longer to ensure meat is tender and succulent. Food can never be overcooked, as the cooker cooks gently, preserving vitamins to ensure the highest nutrition retention and making food taste naturally delicious.

Advantages of thermal cooking

1. Energy Saving: Conducts heat quickly and uniformly. Saves gas and electricity as the food continues cooking inside the Thermal Wonder Cooker.
2. Time Saving: Fifteen minutes cooking time is all you need. Cooking has never been so easy or fast. Food keeps cooking itself using the heat accumulated.
3. Versatility: Suitable for any kind of cooking and any kind of cooking hobs.
4. Safety: Non-porous and non-reactive. Same material used for surgical instruments (18/10 stainless steel).
5. Heavy gauge: 2.5mm three-layer body and 2.3-2.5mm multi-ply encapsulated bottom give superior heat distribution.
6. Cooking perfection: Due to shorter real heating time, food inside can hardly be over-cooked.
7. Healthy cooking: The full flavours of the food and nutrients are preserved.
8. Travel: Great for picnics, boating, camping and gatherings as it keeps food hot or cold food anywhere for up to eight hours

> Own a La gourmet Thermal Wonder Cooker now for a better and healthier lifestyle

Unique non-stick cookware – The Star Newspaper Article (18th April 2010)

Unique non-stick cookware

Maxim non-stick cookware has been sold in Malaysia for 25 years by top Malaysian household supplier, Katrin BJ Sdn Bhd, and is one of the most popular and trusted brands in Malaysia.

Through the years, Maxim has introduced Dupont Teflon coatings which are used in all Maxim non-stick standards of Dupont, the largest non-stick coating manufacturer in the world.

This year, Maxim is launching their “4 STARS in ONE” Maxim IH STAR in Malaysia.

What is so special about Maxim IH STAR?

  1. The quality of the induction base
  2. Unique non-stick texture surface with Teflon Xtra from Dupont
  3. Deep shape of the pans
  4. Silicone thumb rest

With Induction Base, you will have more advantages when it comes to your cooking process. It requires less time and less energy compared to the Non-Induction Base. Moreover, the Induction Base will stay clean and does not char the bottom of the cookware.

A good Induction Base must undergo a proper pre-heating process, applicable for both the aluminium and the Stainless Steel Disk prior to the joining process. This is to ensure that the two metals will be homogeneously and precisely united into one, and it will not be easily detached under a thermal shock test.

There are two easy ways to immediately check whether your cookware has good Induction Base quality or not.

One, run your fingertips on the surface of the induction bottom. A good Induction Base will have a smooth surface. Thus if your fingers sense some bumps here and there on the surface, or sense a rough surface especially where the aluminium and stainless steel join, then this is certainly not a good Induction Base.

Another way to assess your cookware is by looking closely at the surface of the bottom. A poor Induction Base will have small gaps where the different materials join. This will not occur in a good Induction Base.

The unique non-stick texture will be very useful for searching and frying, as this texture coated with superior Teflon Xtra from DuPont ensures a perfect cooking process of the food, which means a better result is easily expected from each cooking session using this pot/pan.

Over 40 yeas of consumer use, along with laboratory testing and published peer-reviewed research, have affirmed that cookware made with Teflon non-stick coatings is safe for both consumer and commercial use at normal cooking temperatures.

If particles of Teflon on cookware are accidentally ingested, there is no danger, because they are non-toxic and insert.

To date, cooks in more than 40 countries around the world have purchased over two billion pots and pans with Teflon brand non-stick coatings for home and commercial use. In all of this experience, there has been no record of any significant human health problems.

Furthermore, the US Food and Drug Administration (FDA) concluded that fluoropolymer non-stick coatings for cookware are acceptable for conventional kitchen use.

In addition to this special feature, MAXIM IH Star proudly presents its small inwards dimples. This unique texture will help retain excessive oil or fat from meat/poultry automatically; hence, it is very healthy.

Research has indicated that deep pans are extremely useful and popular in the kitchen. MAXIM IH Star answers this need. With its depth and specially designed pots and pans, this MAXIM IH Star will surely be a good companion to every housewife/chef in preparing delicious and favourite meals for every occasion.

Another plus point of this cookware is that it has a good and non-slip silicone thumb-rest on its handle. This is very important to have in the kitchen, when the housewife/chef does not have the time to wash the oil off his/her hands every now and then. On top of that, this specially designed handle will ensure a full grip of the pan.

Katrin BJ Sdn Bhd is the exclusive distributor for Maxim in Malaysia and Singapore. Katrin BJ has been marketing Maxim non-stick for 25 years. Maxim non-stick cookware can be found in all retail outlets such as Isetan, Jusco, Parkson, Robinsons, Sogo, Carrefour, Cold Storage, Giant, Tesco and many other retail outlets.